Tip 1: Partner with a professional designer.
Holland encourages businesses to find a trustworthy designer and have an open mind when collaborating. He recommends collecting examples of images, logo styles, fonts and colors that illustrate your brand’s personality to bridge any communication gaps. “This can be a huge time saver, and Pinterest can be really helpful,” Holland says. When it comes to feedback, Holland says to be specific and don’t hold back. Most professional designers welcome constructive input.