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Bob Vavrinak identified a problem, created a product and pitched it to a major retailer. Here's how he did it.
Drury University implemented crowdfunding to help increase donors and donations in the 2017-2018 fiscal year.
Face it, having a social media presence is essential for your business. This panel discussion will present the most up to date information...
A wide variety of businesses are included in the mix, ranging from chiropractors to coffee experts. The winner will be announced on May 8.
Online advertising seems like the cherry on top for any well thought out marketing plan, but the truth is it can work just as well (or as...
Create content that your customers want to read and engage them with attractive images and videos that they will share among their own...
Angela D. Smith intended to be a fiction writer but instead found her footing in the marketing world as a copywriter. After 20 years in the...
What was formerly known as Springfield Underground is now the Erlen Group. The third-generation rebranded corporation is named for the...
Bryan Simpson turned a long-time pet peeve into a promising business! After years of dealing with blankets that were a touch too short,...
The January Springfield Creatives Meeting features Guest Speaker Joyce King Thomas
It's been said that the Internet levels the playing field for large and small businesses. You don't have to spend tons of money on a web...
We all love a good story. To tell our own stories, we assign people characters, begin and end chapters, and create twists and turns based...
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