In 2014, while on a family road trip, Katy told Nick that she was considering selling the business to someone outside of the family. For the past decade he had been working as a barber, but he could not bear the thought of an outsider taking over the family doughnut shop. He bought the business the next year. Although many sons might have felt a familial obligation to take over the family business, Nick says he felt no pressure and instead saw it as an “opportunity to take what my mom has built and take it even further.”
The transition of leadership was not without its challenges, though. “It was difficult, mainly because my mom was very old-school,” Nick says. “She doesn’t own a computer, so I had to take everything that was in her head and put it into a computer in a way that I could understand.” He explains how their mother-son dynamic has shifted since he took over. “Some things, I think of differently, and I do it differently than the way she has done it for 50 years,” he says. Still, they both strive for compromise and always seek to learn from each other, and Nick has remained unwavering in his desire to carry on the family legacy. After all, doughnuts come naturally to him. “This is something I’ve done my whole life,” he says. “I understand it.”
Nick is optimistic about the business’s future and confident in the decisions he has made. He has moved the business onto social media and built a website—both crucial parts of running a successful business in the 21st century, he says. He is also working to open a new location in Ozark this August. Although he has updated and rebranded, Nick is keenly aware of which aspects of the company’s brand should remain unchanged. He points to the St. George’s Donuts logo as one of those things. The logo is a colorful illustration of a man wearing a chef’s hat leaning on a rolling pin; it was created in memory of his father, Charles, who died in 1985.