Biz 417: When you started Ellecor in 2013, did you know you eventually wanted to have your business in a house?
Haden Long: I always wanted to have it in a unique space. We were about 3.5 years in, and we were looking at spaces. We had a realtor who kept sending us properties that weren’t quite right. I wanted something unique, not a strip mall, not an office center, just something different. This house came on the market and was zoned commercial but had always been used residential. As soon as we walked in, we knew it was perfect. We made an offer the day it was listed.
Biz: From the front porch to the greenhouse, this showroom feels inviting and lived in. How did you design the space for both retail customers and private design clients?
HL: It’s a Pinterest board come to life in here. When they walk around, clients can see how items work in different spaces and lots of different vendors that we work with. When we talk about floating shelves with tile up to the ceiling or quartz countertops, they can see and touch and feel all the things we talk about while also seeing what we’re capable of and our design style.