Jacob Stradling, of Springfield, and Christoph Ortlepp, of Bilbao, Spain, launched their unique production company Splitverse with a private investor in October 2018. In the short year since its initial launch, the southwest Missouri startup is already gaining international attention and clientele. Its biggest break came when the team was hired to co-produce a mixed-reality video that promotes Oculus Quest VR head gear. The popular brand among VR gamers was purchased by Facebook in 2014.
The video was produced in Springfield using software developed by an international company, LIV, now a Splitverse partner. The dynamic one-minute spot called “Defy Reality” marries the user experience in actual reality with the gaming experience in virtual reality—hence mixed reality. The cutting-edge production caught the attention of gaming world influencers who gave it some love in blogs and reviews. “That was probably the biggest commercial success and the one we get credit for and recognized for,” Ortlepp says. That project helped attract new clients. “The conversion field is easier now that we have had Oculus as a client,” he says. “It gives us credibility.”
Unlike other player-focused first-person gaming videos, “we take the player and put them inside the game,” Stradling explains. They believe VR gaming is on the verge of becoming a bigger sport, and Splitverse is positioned to record, capture and showcase top players in action. “We are the company trying to figure out how to get the actions of these players to the audience,” Stradling says. In addition, their video productions help creators demonstrate games and gear in a way that’s more informative to consumers.
Take a look at their preview video below.