Drive-in movies. Drive-through fast food. Drive-through… fundraising? When it comes to pivoting in 2020, no wild idea is off the table. Determined to make its annual iCare community awareness campaign a success despite the pandemic, Harmony House teamed up with Oasis Hotel & Convention Center to reimagine the launch of the fundraiser. On September 29, Harmony House hosted its iCare kickoff breakfast in the Oasis parking lot—a far cry from the event that typically features a sit-down breakfast and highly produced programming.
Knowing that flexibility and safety was of the utmost importance, Harmony House invited all of its community partners to safely gather together from the comfort of their cars. Upon entering the Oasis parking lot, more than 50 business representatives tuned into a radio station programmed to guide them through the event. Friendly faces greeted them at multiple stops featuring breakfast sandwiches, coffee, Krispy Kreme donuts and iCare materials. "The overwhelming warm welcome received from the Harmony House team and volunteers when arriving at the Oasis Hotel & Convention Center on the brisk September morning of the iCare campaign kickoff was absolutely inspiring. We know it’s the same welcome families receive when fleeing domestic violence," says Karen Braun, Community Engagement Manager with Mercy.
After parading through the drive-thru, guests found a parking spot and tuned in to the most impactful element of the event: Video testimonials from domestic violence survivors who received help from Harmony House.
“Being able to have supporters in-person is a big part of how we convey the urgency in the mission of iCare,” says Jared Alexander, Harmony House’s Director of Development. “We knew early on that we were going to need to be creative in our approach this year, and the Oasis was more than willing to try something no one else was doing to help us make it a success.”