4. Keep an Eye Out
Sometimes the daily grind and regular routines can have the effect of desensitizing us to recognizing little moments throughout the day that might otherwise make for a really great photo. Make it a habit to keep your eye out (and camera phone handy) to document good opportunities when you see them. These instances might be company gatherings where you notice some great interactions, a friendly client meeting, new product arrivals, or a seasonal celebration worth sharing.
5. Be Your Own Editor
If you’re working with a photographer, they’ll be able to add the finishing touches that will give your photos a polished, cohesive look utilizing their well-honed skills in professional editing software like Adobe Photoshop or Lightroom. However, if you’re DIYing or just needing to edit a candid shot for a social media post, you still have some really powerful (and often free!) tools available to you. Check out photo editing apps like Afterlight ($0.99), A Color Story (free), or VSCO (free) that all have basic edit settings with some fun other features. Like so many other things, though, less is more here, so avoid very heavy filters and stick to a few primary settings for best results:
Brightness/Exposure: If your image could use just a little more light, bump up the brightness incrementally.
Temperature/Warmth: If your image has a yellowish cast that might have come from a lamp or overhead light, try bumping down the warmth to the cooler, or blue side of the scale until the image looks more balanced and natural.
Contrast: Experiment with bumping up the contrast incrementally to add a wider range of shadows and highlights.
If you do decide to add a tasteful filter, stick with one and use it regularly so your photos all have the same look over time.
6. Know When To Go Pro
It’s true that today’s camera phones have put the incredible power to shoot beautiful images in our back pockets, but there’s also no denying the value that a professional photographer’s eye, experience, and creativity can bring to your business images. Here are a few instances where you might decide to hire a pro to get you started.
You have a hard-to-shoot environment: Your building might be low on light or otherwise logistically tough to capture. Professional photographers can scout your space and bring the right lighting and lenses to perfectly capture your space.
You need help with are direction: Do your photos look too stiff or posed? A photographer can help coach your team into finding relaxed and natural scenes that can result in a more flattering feature for your business. If you need help with ideation, a photographer can also help you brainstorm interesting shots that you might otherwise never have thought to take.
You have the budget: Quality photography is a worthy marketing spend if you have the budget. Hiring a photographer to help you establish a basic bank of images (see tip #2) will not just make your Facebook or Instagram account look better, but can also be used to freshen up other marketing materials, such as your company website, blog posts, annual reports, slideshow presentations and more. As a bonus, the on-brand, visual content will definitely resonate with your clients.
At Mostly Serious, we love helping our clients navigate the complicated world of digital marketing, including compund content campaigns that are visually stunning and work for their needs. If you'd like to learn more about how we can help your company reach its creative goals, reach out to us today.