Ask your coworkers to describe your company’s brand. Many answers will center around the product or the service provided. You may hear things like quality, dependability, quick response times and the best price used to describe the positioning of the brand. How many employees will focus on themselves as an integral piece of the brand makeup?
At Tuthill Vacuum & Blower Systems in Springfield, “Our Brand” is a core element of the Compass that guides the behaviors of its employees and the growth of the company. Our Brand places focus on each individual employee by allowing them to take ownership of how his/her role represents and shapes the Tuthill brand. It builds strong teams by recognizing how manufacturing flows, engineering, finance, purchasing, marketing, sales and every other department of Tuthill has a lasting effect on the brand. By giving Tuthill employees the awareness that their daily efforts, the way that they show up each day, has lasting impact, they begin to look at the team and how they interact much differently, much more effectively.