Initially, Ash reached out to about a dozen larger nonprofit organizations because he believed those would be good partnerships due to their following. After word spread, charities began approaching him, and now The Trolley Bike is booked with charities until May 2019. The donations haven’t made Ash fret about his bottom line. “The way we’ve done the math is, whatever we give away in the 10 percent, we’ll hope to make that back, if not more, by having that nonprofit spread the word to their supporters,” Ash says. He says The Trolley Bike needs to book an extra tour or two to make up the difference from donating, which hasn’t been an issue.
Ash believes giving back is something all businesses need to consider, citing 5 Pound Apparel and Toms Shoes as gold standards. “The consumer is happy, the business owner is happy, [and] that’s kind of how everyone wins,” he says.