Kesha Alexander is well versed in excellence. Throughout her career in marketing and entrepreneurship, her resolve to deliver a superlative product while building meaningful connections with her clients has pushed Alexander to new heights. It’s what keeps her going on the tough days.
“From a marketing standpoint, brands grow when they are treated with excellence,” she says. Alexander launched Supper Co. with her business partner Josh Sullivan in January 2020, right before the COVID-19 pandemic hit. Starting a new business was new territory for her, and it came with obstacles, even before the pandemic set in. “I definitely felt like I was strong in how to serve clients from a marketing aspect and to give them a really valuable product, but running a business is different than that,” she says. Supper Co. is a brand strategy, advertising and design agency specializing in the alcohol, cannabis, food and hospitality industries—and as the company’s website puts it: “anything else that sounds like fun.”