This opened new doors for the traditionally B2B empire. “We are now selling and growing into the food nutrition, health and wellness markets,” Lynch says. That’s thanks to a pioneering product IDF launched in 2014: CHiKPRO. The chicken protein isolate powder was the first of its kind to come to market and the first product IDF marketed directly to consumers. The next year, the company released SIP Bone Broth Protein, a product enriched for collagen protein that has been picked up by a few supplement companies. CHiKPRO, SIP Bone Broth Protein and its associated products are becoming popular among paleo and ketogenic dieters and bodybuilders and have had a big impact on IDF’s bottom line. In the past four years, sales grew by 50 percent.
“I get inspired, and then I’m a driver,” Lynch says. “I’m going to try to enroll as many people in that vision as I can.” Lynch can see IDF’s potential to prosper in the consumer market because she knows its chicken protein products have widespread appeal. “They’re natural,” Lynch says. “They’re in step with some of the biggest trends.” And after 30-plus years in the business, Lynch knows food is like fashion. “Food kind of cycles around in a fashion just like bell bottoms and bad hairstyles,” she says.
As Lynch works to further IDF's mission, she's also balancing a new workload. In January IDF and ADF were sold to German-based Symrise AG, a global supplier of flavors and fragrances. "I think it's a very good fit with this company and a good compliment with these two companies together." For now Lynch's role will stay mostly the same, with a few additional tasks. For Lynch, this new change is nothing but opportunity.