Don Fleury incorporated online sales into Creative Audio in 2008 and has since found success in the world of e-commerce. Through one of the company’s distributors, who was once a sales representative for the nail industry, Fleury learned it was inconvenient for nail technicians and spas to collect supplies for their businesses. The distributor, named Santa Fe Distributing, introduced Fleury to Nail Alliance, a manufacturer of nail products. The two developed a partnership, and Fleury started Nail Supply Inc., a new company that acts as a link between the manufacturer and nail techs and salons.
The Big Idea
With experience in online sales and shipping, Fleury began establishing the groundwork for the new venture. His niece, Olivia Maybon, helped him jumpstart the business and together, the pair took advantage of Fleury’s former experience in the audio world to build connections and gather customer feedback, all while creating a more accommodating supply chain for the nail industry.