Cora Scott, director of public information and civic engagement, and Kristen Milam, communications coordinator, worked with Steve Prange, vice president and regional office manager of Crawford, Murphy & Tilly Engineers & Consultants, to come up with a strategy to hold the public’s attention and get their feedback on a range of topics relating to the growth and future of Springfield.
Tip 1: Alert the Media
To make sure you get plenty of eyes on your project, Scott and Milam say it’s crucial to loop in local media outlets. “We start by alerting the media, and then we use multiple communications strategies from door-to-door to print and electronic media,” Scott says.
Tip 2: Make it Clear Why People Should Care
“Make sure you’re clear why you’re collecting input and what you're going to do with it,” Scott says. Prange also suggests ensuring your audience understands why they should care about the project. “They need to understand it’s worth their while,” he says. “If they’re going to take time out of their day, we need to make sure they get something out of it too.”