In a time long before the COVID-19 pandemic, StepNpull was created with a simple purpose: provide a more sanitary approach to opening bathroom doors. Now, in a time where everyone is more conscious than ever about what they touch, demand has never been higher for StepNpull.
The idea for StepNpull first came to co-founder Mike Sewell in 2007 while he was handling operations for a telecommunications company. “I started to notice people were using paper towels to grab the door handle all the time and thought, surely there’s a better way,” Sewell says. He brought this idea to his then co-workers, Ron Ely and Kelly Coddington, and the three began brainstorming the best way to create a solution. Eventually, they settled on an aluminum bracket, designed by Coddington, mounted on the inside of a door allowing users to step on it and pull the door open. From there, StepNpull was born.
Growth for StepNpull was flat for the first five years. The company only sold between 1,200 and 1,500 units a year. They saw slight upticks of 10% to 20% until eventually seeing close to 100% year-over-year growth. “At the end of 2019, we had sold just under 13,000 that year, which was our best year ever,” Sewell says. “But we didn’t know what was about to hit us in 2020.”