People

Four Social Media Accounts Every Business Leader Should Follow

Alyssa Roney

May 2026

Kristin Sharp PhotographyJohn Perry, Nixa High School's head football coach. Purchase Photo

John Perry knows that success goes hand-in-hand with mindset. As Nixa High School's head football coach for six years, he has cemented the team's status as a top-tier Class 6 program that finished its 2025 season as state runner-up. His social media recommendations recognize the mental strength required of leadership.

@coachajkings

Find Him on X

AJ Kings uses athletics to demonstrate that success stems from attitude. His X page features interviews from competitors like Wayne Gretzky. This translates off the field: "We can take a sport," Perry says, "and we can teach life through the sport because what it takes to be great at football; it's the same thing that it takes to be great in business or as a husband or as a father or as an employee."

@damonwest7

Find Him on X

Perry calls Damon West "the coffee bean guy," and for good reason. The bestselling author is known for a story where three objects are placed in a pot of boiling water. Of these, only one has the power to affect the water instead of being affected—the coffee bean. This story took inspiration from reality, as West faced a 65-year prison sentence and was freed on parole due to his initiative to change his prison environment for the better.

@alansteinjr

Find Him on X

Alan Stein Jr. caught a second wind as a mental performance coach after more than 15 years as a basketball skills trainer for Kevin Durant, Stephen Curry and Kobe Bryant. Perry says that Stein demonstrates on X that the brain is as trainable as your muscles, and while you can't stop your emotions, you can train your brain to steer clear of the long-term effects of negative thinking and stress.

@briankight

Find Him on X

Leadership coach Brian Kight is known by Perry for a formula he created: E + R = O, or event plus response equals outcomes. Perry uses the example of being cut off in traffic. "What you do control is how you respond to it," he says. Kight's X page is full of leadership lessons.