Mark Troen, senior vice president of the Brookwood Group Inc., is bringing the next big thing to Branson: The Ridge at Table Rock Lake, an 810-acre mixed-use development that could change Branson West’s landscape.
Biz 417: Why did your company want to take over the failed Indian Ridge property?
Mark Troen: Brookwood [Group] is, in effect, the development advisor to MD&D Investments LLC, a Denver-based company that purchased the property at an FDIC sealed bid auction back in 2014. MD&D purchased the property and said this is an excellent investment opportunity. They thought the market and the other fundamentals for Branson made sense. The concept is designed to sustainably accommodate hospitality, entertainment, recreation, commerce and a variety of residential uses.
Biz: What about the Branson market appealed to you?
MT: We looked at the fundamentals and said this is a great site for two different parts. The west side, accessed by State Highway 13B, is for housing, retail and development oriented to the local environment. The east part that comes up against Silver Dollar City and [Highway] 76, which is where a new intersection has recently been completed, can build upon the entertainment destination that Branson is. We believe you can put almost 1,000 hotel rooms in this site. You can put various residential units. You can do the commercial, the retail, the entertainment uses that fit and are an extension of the Branson strip. This site is 1.5 miles with Highway 76 at the top of the site and Table Rock Lake at the southern boundary. All the great ridgelines offer great opportunities to build and develop many vantage points throughout the property.
Biz: What does the Project timeline look like?
MT: The market says the first part of the property to be developed will most likely be the entertainment, hotel and retail uses because that’s where the demand and opportunity exist, and that comes right off of Highway 76. Once we’ve got the retail and entertainment uses in place, then the residential use becomes much more viable. Right now, we’re actually out there marketing across the nation to the usual suspects—the entertainment and hospitality industry. In our best estimate, I [think] those first parcels probably will be the first ones to be built and developed starting off in the next couple of years.