A Leader’s Vision with Bobby Robertson

Bobby Robertson owns HEALTHCAREfirst, Inc., which offers software and services to home health care and hospice care agencies. Robertson sat down over whiskey at Metropolitan Grill to discuss the importance of vision in leading a company.

By Jeff Houghton | Illustration By Heather Kane

Nov 2016

“To use a baseball analogy, vision is wanting to win the World Series, and then the mission is what we do day in and day out to achieve the vision. The mission is all the practices and ballgames that you do on the way to the vision. I carry that philosophy into what we’re doing as a company.”

“When you set out with a vision, there are obstacles, there are naysayers, and there are always problems—you just have to be focused or you never get there.”

“A lot of people will put forth a vision, but you’ve got to have incredible passion and have thought through where you want to be because you’ve got to be looking for opportunities to seize upon. A lot of people aren’t passionate enough to seize upon opportunities when they come along, or they recognize them but are too scared to jump when an opportunity comes along. So they never realize an opportunity because they’re too comfortable or too scared to take that risk.”

“You’ve got to be conscious of people who are going to get you there because you can’t do it on your own. You’ve got to be empathetic. You’ve got to be passionate, but if they don’t believe that you care about them and what’s going on, you’re not going to get anywhere.”

“You’ve got to cultivate a culture that is conducive to your vision. You’ve got to care for your people, and they’ve got to know it. They’ve got to see you being passionate and working toward that vision, and you’ve got to make them want to be a part of it.”