Alsup knows the feeling. She purchased Nu Essence Spa in 2007 when she was 18. “I had a flood twice in my second location within seven days of each other, and we were closed for a week and a half—moments like that, yes, it slaps you in the face: You’re a business owner,” she says. Alsup’s confidence and determination have been two keys to her success. “I think because I was younger, I had to work harder just because people were looking at me a little differently than maybe they would have looked at someone in their 30s doing the same thing,” Alsup says. “I think I just felt like I had to make things happen better and faster than was the normal.”
Still, not everyone recognized her skill when Alsup was just beginning. “Being such a young business owner, I was definitely surprised a few times, especially early on, that people weren’t interested in working for me because of my age,” Alsup says. She didn’t let that deter her and continued to build a reputation for herself and her business.