Co-owner and Executive Vice President, Titanic Museum Attraction
Mary Kellogg-Joslyn went from a high-powered position in Hollywood to perfecting the customer experience at Branson’s Titanic Museum Attraction. Her transition from television to Titanic has been marked by hard work, employee empowerment and, most importantly, a passion for touching lives.
When Mary Kellogg moved to Los Angeles at the age of 21, she didn’t have a job. She did, however, have a dream: to climb the retail ladder and eventually serve as president of a major department store. After arriving in California, she searched for job openings in the newspaper until she landed a spot in the advertising department of Bullock’s, a Los Angeles-based department store. While working there, she became acquainted with a newspaper salesman from the Los Angeles Times who passed along an opportunity in the sales department at a local CBS station. Kellogg decided that entering the television arena was a valuable next step in her retail career. “I needed to understand the television rating system to get the department stores on television,” she says. That was the first step in a successful television career—a career that would take an unexpected turn when, years later, she moved to Branson to open the Titanic Museum Attraction.
For Kellogg, the road to her dream career was full of unexpected twists and turns that required a little flexibility and a lot of guts. Now, she encourages ambitious young women to be bold when pursuing their dreams. Take, for example, her approach to landing a high-level marketing job at the CBS station. When the job became available, Kellogg executed an advertising campaign for herself to set her application apart. Every day, she placed a box of Kellogg’s cereal on the hiring manager’s desk. On the back of the box was an ad she designed to encourage him to “hire Kellogg.” She then convinced her contact at the Los Angeles Times to run a one-page ad—again, encouraging the hiring manager to “hire Kellogg.” When the hiring manager stumbled into her office, stunned, Kellogg smiled and shrugged. “I can tell you I’m creative, or I can show you,” she told him. Kellogg’s gumption got her the job.