Biz 417: What inspired StressedOutHumans.com?
Jayme Sweere: I worked at a yoga and meditation retreat center for a website called YogaInternational.com. I was there for three years working in marketing, business development and content creation. I learned a ton about yoga and meditation while simultaneously sitting in a cubicle. Having gone from being a coach and moving all day to sitting at a desk, it was hard on me. I developed what I will call lifestyle experiments. I would change or add a couple things that I learned from yoga to my own life. That’s how the techniques and programs in StressedOutHumans.com came to be.
Biz: What convinced you to start the business?
JS: Both as a coach and working with people individually as a personal trainer and yoga therapist, time and time again the things that were blocking someone from their goals were their habits. They were unable to change their habits because they were stressed out, which means they were functioning in fight-or-flight all the time. If everyone in an organization has the tools to calm their nervous system, it improves cognitive function, builds the skill of adaptability and creates environments where something new can be created.