Eventually, Cryderman herself was as much a part of Harem’s brand and identity as the boutique’s growing collection of high-end brands. Early on, Cryderman brought in designer names including Diane von Furstenberg, Gloria Vanderbilt jeans, Calvin Klein, Guess and Bill Blass to draw in a younger and more fashion-forward customer base. Today, that list includes Sam Edelman, Kate Spade, Trina Turk, Rebecca Minkoff and Stuart Weitzman.
To keep those customers, Cryderman is ruthless with her inventory. Nothing sticks around for long, and she doesn’t over-order. “By keeping it lean, I can have the best quality products in very sellable quantities,” she says. As business grew, those trunk shows Cryderman hosted in the early days have become an integral part of Harem’s identity. The shows “allow customers to choose from a wide selection of inventory and create personalized looks,” she says. Another reason customers keep coming back? Customer service.
Cryderman has considered every detail of the shopping experience at Harem & Company, from the moment you walk through the impressive double doors to the time you’re handed your receipt, and it starts with a chocolate chip cookie. Besides drooling over the latest Stuart Weitzman heels or the season’s newest Kate Spade handbag, customers can enjoy a selection of hors d’oeuvres and beverages. The store also offers free gift wrap, deliveries, alterations and styling. “Most places I visit while traveling just don’t go the extra mile,” Cryderman says. “In a world where most shopping is harried and hurried, I’m proud of the relaxed familial atmosphere of Harem & Company.”