Mitchum Jewelers has completed its remodel and expansion, just in time to welcome the holiday rush.
When owner Randy Mitchum realized that his current space was too small, he knew big change was coming and that he would be leading the charge. “We’ve just outgrown our facility,” Mitchum says of the Ozark storefront. “And I wanted to design a new customer shopping experience.”
He asked: how can Mitchum Jewelers keep its focus on the customer experience while also developing a welcoming, top-notch floor plan?
Mitchum began the process by identifying opportunities for growth and improvement while considering the areas of his business identity that thrive off of constancy. The jewelry store kept its same address, but doubled the floor space as a result of completely remodeling the original store. The addition and renovations include an office expansions, additional storage, a private consulting room, revamped displays for popular lines Pandora and Tacori, plus updated furnishings.