After having outgrown their current building, Mitchum Jewelers opened their new and improved space to the public mid-November.
Nov 2018
Mitchum Jewelers has completed its remodel and expansion, just in time to welcome the holiday rush.
When owner Randy Mitchum realized that his current space was too small, he knew big change was coming and that he would be leading the charge. “We’ve just outgrown our facility,” Mitchum says of the Ozark storefront. “And I wanted to design a new customer shopping experience.”
He asked: how can Mitchum Jewelers keep its focus on the customer experience while also developing a welcoming, top-notch floor plan?
Mitchum began the process by identifying opportunities for growth and improvement while considering the areas of his business identity that thrive off of constancy. The jewelry store kept its same address, but doubled the floor space as a result of completely remodeling the original store. The addition and renovations include an office expansions, additional storage, a private consulting room, revamped displays for popular lines Pandora and Tacori, plus updated furnishings.
The construction team took extra care to make the exterior of the building perfect. Every piece of wood was hand-placed, and every seam was dovetailed.
Purchase Photo
Owner Randy Mitchum wanted to ensure that there were no regrets after the remodel and expansion had been completed. "I would rather just do it the way we want to do it now and not have to look back."
Purchase Photo
It's the small details of the store that truly make it shine. The careful design of the architect has been brought to life with the precision of the construction team and contractors.
Purchase Photo
Mitchum says he hopes the refresh will propel the jewelry store to the next level, allowing for bigger events given a more effective floor plan. Previously, it had issues fitting their excited patrons in the door for popular ladies night and holiday shopping events.
While Mitchum Jewelers hasn’t expanded its product lines, the store’s new layout allows for a more personalized shopping experience. “People want to be involved,” he says. “They don’t want the suit and tie like we’re trying to sell them something. We want to be a partner with our consumer. They become our friends.”
Mitchum’s customer service strategy has certainly paid off as they continue to expand. “We’re growing every year. Last year we had record-shattering numbers. This year with the organic growth and talk within the area, I think it’s going to happen again,” Mitchum says.
The grand opening is set tentatively for early January, but the new store is completed and open to the public. Keep a lookout on social media for the grand opening event.
2431 W Jackson St., Ozark
417-581-2415
Hours:
Monday–Friday: 9 AM–6 PM
Saturday: 9 AM–5 PM
Sunday: Closed
