Local Advertising Agency Expands Staff

Calibrate Marketing, formerly a one-man operation, welcomes Obi Simpson to its team as a search-engine optimization and content specialist. Simpson, who owns Take the Lead dance studio in Springfield, was originally one of the advertising agency's clients before he showed an interest in joining the team. As a business owner, Simpson's entrepreneurial expertise strengthens the company's strategy to help business owners maximize their results through online marketing verses traditional media. Additionally, Simpson's addition to the team means Calibrate Marketing now has the manpower to handle a larger client load.