Tip #2: Narrow your focus.
“You have to narrow your focus to drive results. There are so many opportunities within marketing and business development—it’s important to be protective of your time and energy. Choose to work on things that really matter and can make a difference. When you’re assessing a project, determine how it fits into your overall goals and the desires of your leadership team. Everyone has individual goals within our firm, but it’s my job to determine how to prioritize these on a firm-wide level.” —Crystal Mapp, Marketing Director
Tip #3: Set expectations early.
“I have a staff of seven that I closely communicate with, and the biggest thing for me is very clearly communicating my expectations. Your team must know what you’re looking for from them and what they can expect from you. I also make sure I understand exactly what needs to be done on a daily basis and communicate shifting timelines to my team. I begin my day with a to-do list and feel lucky if I get half of it completed. Let’s just say I use a lot of Pilot FriXion erasable pens.” —Lora Williamson, Firm Administrator