As a co-owner of Titan Nutrition and Driven Nutrition, Jason Rule’s life revolves around fitness. The two businesses produce 80-plus supplement products that are then sold to retail shops and gyms across the country. When COVID-19 began impacting the United States, Rule and his team grew concerned about Driven, the newer of the two businesses, which sells products to more than 1,200 CrossFit gyms. “Every gym we serviced was required to close,” Rule says. “Those gyms pivoted and went online to try to maintain their membership at the highest level they could. As their memberships started to decrease, their revenue started to decrease.” Because these gyms were closed, members no longer had the opportunity to purchase Driven’s products.
The Big Idea
Rule and his team needed a solution that supported not only Driven but their clients, and that solution is Gym Drive. This pilot program gave 25 gyms a custom link to Driven’s website, which allows members to purchase products directly from Driven. Of those sales, 40% of the revenue was distributed back to those gyms. As COVID-19 grew, Rule and his team accelerated the program and offered it to all of Driven’s 1,200 clients. Within the first few months, more than 200 gyms signed up for the program.