Once he released the app to the public, he realized people wanted to use it for broader lifestyle budgeting, which helped him better understand what his customers really needed. Now, he says, “The one-line pitch for Spend Stack is: Lists that help you deal with money.”
He’s spent years improving its functionality, specifically tailoring it toward Apple’s operating system, and he invested significant effort in the design. All his work paid off in July 2019, when he re-launched the app. It’s received favorable reviews — from both the press and the public. In its first year, the new Spend Stack was downloaded more than 4,300 times.
Right now, Morgan's intentionally keeping his business small. In fact, he personally answers every customer email. “I’m having fun with it,” he says, “so I’m not focused on growth. As the years go on, you learn things, and I just want to keep making it a better budgeting app.” Morgan also works at Buffer for his day job.