When Trent Freeman and his brother used to wrestle and play football, injuries were nothing unusual. Mat and turf burns were common in competition, and these wounds would occasionally lead to infection. Freeman thought of it as “just part of the sport.”
As an adult, Freeman transitioned from player to coach, and his concerns shifted. He wanted to keep his athletes safe, and while injuries were inevitable, he wanted to ensure he was doing everything he could as a coach to prevent infection.
In the cases of cuts and abrasions, though, Freeman kept running into the same issue. There really wasn’t a product he felt was safe and effective in promoting recovery. In fact, as he researched products, what he learned caused further concern—many of them contained toxic ingredients.
Freeman says one of the products contained 14 chemicals, and three of the top four were ingredients that could break down the skin. “The last thing you want is for something that’s supposed to heal skin to cause skin breakdown,” he says. “That’s what drove me. These things were being sold as good products for athletes but were doing more harm than good.”
Freeman imagined a product that was made with pure ingredients that wouldn’t cause harm. He started asking questions and working with people in the medical field to determine what was needed to create a product that had no harmful chemicals, one that could be trusted and, above all else, one that was safe.
His first win was working with HOCL ingredients. “They were initially limited because of shelf stability, so we started with that, and worked with different companies to develop technologies and get patents to extend shelf life,” Freeman says. “It worked, and we now have a 24-month shelf life with our products. That has helped so much.”
Achieving shelf stability was a huge win, but there was one other positive aspect of the product: it simply worked, and incredibly well. In fact, Pure&Clean’s product was so successful that people began to urge Freeman to take it to medical facilities, where wounds and bedsores were commonplace. While looking into the need in facilities from acute care to long term, Freeman learned some sobering statistics. Over seven million Americans had chronic wounds, defined as wounds over 90 days old.
After providing the product to medical facilities, Freeman says that they had outcomes of patient healing and recovery that far exceeded expectations.