Tip 2: Get Creative (Virtually)
Traditionally, fundraisers have their highest earnings at in-person events, which aren't currently happening. To keep the momentum going, creativity is necessary. “I think people are much more forgiving right now in many ways,” Burris says. “I think there’s an opportunity here to get creative and try something we wouldn’t have tried before.”
Burris says United Way got creative by developing an online platform for pledges. It also offers a rollover option to previous donors, so they can renew last year's pledge.
Habitat for Humanity of Springfield made several adjustments to its annual Women Build campaign. Without the ability to congregate and participate in the hands-on process, Glenn says donors are invited to write messages staff can write on the beams of the house. Glenn says the initiative, named “Beams of Hope,” was successful enough that they might keep it going in years to come.