When Kevin and Leisha Baker brought their franchise of Club Z In-Home Tutoring to Springfield in 2011, they specialized in face-to-face, one-on-one tutoring with students. But as the COVID-19 pandemic hit and caused much-needed nationwide stay-at-home orders, this meant traditional in-home tutoring was out of the question. “We needed to make a pivot and change where we stood as far as what the tutoring would look like,” says owner and area director Kevin Baker.
The Big Idea
In the spring, the Bakers first found success with virtual tutoring via video conferencing services like Zoom. In the summer, the team started exploring pod learning—group learning for a small group of students outside the classroom. Once they realized pod learning was both affordable for clients and profitable for Club Z, they started preparing their program in mid-August.