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Strategy

Boat Sales are Booming in the Ozarks

Boat sales are on the rise and for southwest Missouri, it’s a welcome trend. Companies like The Harbor, McAllister Marina and Table Rock Boats are seeing a dramatic spike in sales compared to 2019.

By Jenna deJong

Jul 2020

Boat on a red arrow illustration
Illustration courtesy Shutterstock

Percentages of written business compared to 2019

Table Rock Boats owner, Ryan Hamilton, attributes the increase in sales to the coronavirus. “Boating has become a bit of a refuge from all things [COVID-19].”

MARCH | -35%
APRIL | -14%
MAY | 148%
“People are escaping to the lake at levels we have never experienced before. Our marinas, rental, and service operations are at full capacity and we are thrilled that customers are making decisions to spend locally and at the lake, rather than take trips to Europe, Disney or Hawaii.”
— Bob Cox, co-owner of The Harbor

58%

Gross sales percentage increase for the months of March, April and May of 2020, as compared to the same months in 2019 for McAllister Marina.