About this Event

---

Online advertising seems like the cherry on top for any well thought out marketing plan, but the truth is it can work just as well (or as poorly) as any other form of advertising. The key is understanding when and why you should move your dollars online.

We will be discussing: 

• What is online advertising? 
• Which online advertising is best for me and my business?  
• Is it best to diversify with my online marketing budget?  
• What percentage of my total marketing budget should be allocated towards advertising online?  
• When should I advertise online?  
• How should I advertise online? 
• How do I measure success?