Logan Aguirre on 10 Years of Biz 417

When we launched Biz 417, my dad Gary Whitaker wrote in the very first Publisher’s Note: “Biz 417 is networking in print. Its tone is encouraging and optimistic. The focus is on what’s new, what’s working and what’s growing.”

Ten years later, that still holds true.

Every issue, every event, every newsletter blurb or social media post—it all points back to that original promise. Even when we dig into complex or challenging topics, we come at it with curiosity, clarity and a belief that our community can always grow stronger. Because southwest Missouri deserves that.

We’ve covered startups finding their footing, family businesses in transition and leaders stepping into new seasons. And while we were telling those stories, I was living one—moving from Associate Publisher to President to Owner. From second-generation team member to the one writing this very note.

The growth of Biz 417 has mirrored the growth of our region. Along the way, this magazine has been my greatest teacher. It challenged me, stretched me, introduced me to some of the smartest people I’ve ever met and connected me to some of my greatest friends. I’m thankful to the leaders who’ve shared their stories and wisdom so generously. Your impact runs deeper than you know.

To our readers, advertisers, and partners: Thank you. You took what my dad called “a leap of faith” and helped turn it into something sustainable and meaningful. You proved there was an audience for smart, optimistic, locally driven business journalism. You showed up, invested in the vision and helped us build not just a magazine, but a community.

Here’s to the next decade, still focused on what’s new, what’s working and what’s growing.