FourOneSeven Welcomes Valerie Pister as Senior Account Executive

FourOneSeven, publisher of 417 Magazine and Biz 417, is proud to announce that Valerie Pister has joined the company as Senior Account Executive.

Pister brings more than 20 years of experience in the Springfield advertising market. She spent the majority of her career at Springfield Business Journal, where she was recognized as a top revenue producer before advancing to Director of Sales. 

"Valerie knows this market, and she knows how to build trust with clients over the long term," says Logan Aguirre, owner and publisher of FourOneSeven. "Her track record speaks for itself, and we're proud to have her join our team."

During the hiring process, FourOneSeven received unsolicited feedback from several of its own clients recommending Pister for the role, citing her professionalism and the strength of her client relationships across the Springfield business community.

“I’m thrilled to join FourOneSeven and to continue doing the kind of work I love most: helping local businesses grow through strong relationships, smart strategy and meaningful storytelling,” says Pister. “I’ve spent much of my career working alongside business owners and community leaders in southwest Missouri, and I’m excited to bring that experience to a company with such a trusted voice, creative energy and deep connection to 417-land.”

Pister will work with FourOneSeven's key partners across 417 Magazine, Biz 417 and all of its multiplatform brand extensions.