Photo by Katy St. ClairRichard Bliss shares tips with The Legacy Network cohort.
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Richard Bliss on What Leaders Should Know About LinkedIn
In a talk at Biz 417’s The Legacy Network, Richard Bliss explains why showing up on LinkedIn matters more than frequent posting, and how simple daily interactions can build your professional brand.
By Jordan Blomquist
Jan 2026
Many leaders still treat LinkedIn as a resume site, or worse, ignore it altogether. Recently at Biz 417’s leadership development program The Legacy Network, BlissPoint CEO Richard Bliss says that while you don’t need to spend significant time on LinkedIn, you need to join the conversation. People meet you online before they meet you in person, and your digital presence shapes how employees, partners and customers see your leadership.
What most people who are already on Facebook, Instagram and X miss, Bliss says, is that LinkedIn doesn’t play by the same rules as other social platforms. While Facebook and Instagram are built to serve advertisers, LinkedIn’s main customers are its users. That difference flips the algorithm. Instead of rewarding viral content or clickbait, LinkedIn prioritizes value-driven interactions between professionals.
For business leaders, that means the tactics that work on TikTok—hashtags, links and constant posting—can actually hurt visibility. Instead, think of LinkedIn as your “digital twin,” Bliss says. It’s less about performing, and more about real conversations that build relationships. Comment on posts, share insights and show up consistently. “That is providing value and conversations that add to the relationships that you build up,” Bliss says.
