How Virtual Reality Can Work for Your Business

Charlie Rosenbury, owner of Self Interactive, is educating 417-land on the utilities of virtual reality in the business world. Here are three areas he says companies can deploy the developing technology.

1. Marketing

Large companies have used VR for promotional purposes. In 2015, Merrell created virtual hikes for customers to walk while wearing the company’s hiking boots, and last year McDonald’s sold Happy Meal boxes that transformed into branded Google Cardboard viewers.

 

2. Training

Especially for dangerous or high-risk activities, Rosenbury says VR offers companies the chance to train and test employees in safe settings.

 

3. Architectural Design

VR plug-ins are now available for software that architects and builders use. “They can just press a button, hop into virtual reality and then they’re walking around their drawing in virtual reality, and they can actually manipulate it and edit it in virtual space,” Rosenbury says.

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